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Rustic serving of roast beef slices arranged neatly, juices pooling on the plate for a rich look.

Herb Rubbed Roast Beef

A savory Herb Rubbed Roast Beef made with a sirloin rib roast coated in paprika, garlic, dried herbs, and olive oil, then oven-roasted until juicy, tender, and richly flavored.
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Course: Main Course
Cuisine: American
Keyword: Herb Rubbed Roast Beef
Servings: 0

Ingredients

  • 2 tablespoons plus 1½ teaspoons paprika
  • 2 tablespoons kosher salt
  • 2 teaspoons garlic powder
  • 1 teaspoon ground black pepper
  • 1 teaspoon onion powder
  • 1 teaspoon ground cayenne pepper
  • 1 teaspoon dried oregano
  • 1 teaspoon dried thyme
  • ¼ cup olive oil
  • 1 3-pound sirloin rib roast

Instructions

  • In a small bowl, combine the paprika, kosher salt, garlic powder, black pepper, onion powder, cayenne pepper, oregano, and thyme. Add the olive oil and stir until a thick paste forms. Allow the mixture to rest for approximately 15 minutes to allow the flavors to fully develop.
  • Preheat the oven to 350°F (175°C). Line a baking sheet with aluminum foil for easy cleanup.
  • Place the sirloin rib roast on the prepared baking sheet. Using clean hands or a spatula, evenly coat all sides of the roast with the herb and spice mixture, pressing gently to ensure adherence.
  • Transfer the baking sheet to the preheated oven and roast for approximately 1 hour, or until the internal temperature reaches a minimum of 145°F (63°C) for medium-rare doneness. Cooking time may vary slightly depending on oven performance and roast thickness.
  • Remove the roast from the oven and allow it to rest for 15 minutes before slicing. This resting period is essential to allow the juices to redistribute, resulting in a more tender and flavorful roast.

Notes

This Herb Rubbed Roast Beef is naturally gluten free when prepared as written. To ensure it remains gluten free, verify that all spices—particularly paprika and garlic powder—are certified gluten free, as some brands may contain additives or be processed in shared facilities. No additional substitutions are required.